GDPR Legitimate Interest Assessment 

According to the Information Commissioners Office (ICO) there are three elements to the legitimate interest basis: Identify a legitimate interest; show that the processing is necessary to achieve it; and balance it against the individual’s interests, rights and freedoms.

• The legitimate interests can be your own interests or the interests of third parties. They can include commercial interests, individual interests or broader societal benefits.

• The processing must be necessary. If you can reasonably achieve the same result in another less intrusive way, legitimate interests will not apply.

• You must balance your interests against the individual’s. If they would not reasonably expect the processing, or if it would cause unjustified harm, their interests are likely to override your legitimate interests.

• Keep a record of your legitimate interest assessment (LIA) to help you demonstrate compliance if required.

• You must include details of your legitimate interests in your privacy notice.

Source: https://ico.org.uk

We believe based on the critical role that the healthcare & pharmaceutical industry has and the need to maintain vital supply chain links especially through pandemics etc that our email updates will be regarded as legitimate interest and that our customers wil be interested in future updates about our range of Valley northern products. We will add your details to our system and from time to time we will communicate with you on email, telephone and in the post about our products and services.

If you do not wish to receive communication from us you can update your preferences on the website . If you would like to find out more about how we manage and process your data, our privacy policy can be easily accessed via our website.