Across the United Kingdom, one billion items are prescribed and dispensed by pharmacists every year. However, one in five patients surveyed as part of a recent industry report admitted to not taking their medication as prescribed.
It is imperative for pharmaceutical packaging to provide patients with the necessary information to take their medicine correctly. Although many pharmacies still use plain white pharmaceutical packaging boxes, relying on package inserts and labels to deliver vital product details to patients.
By comparison, a carton that is branded clearly as Pharmacy Medication and pre-printed with important medication advice, with dedicated space for labels if addition information is required, provides much higher levels of patient safety.
It’s not a natural reaction to connect seeing a child with a plain white box as a potential risk. However, if it is clearly printed as a Prescription item, the medication will be taken from the child in an instant. You can also teach a child not to touch boxes that have specific logos. Modern medicine cartons come in many shapes and sizes, but all must comply with and promote patient safety standards.
In the UK, 500 children under five are rushed to hospital every week because it's suspected that they have swallowed something poisonous. By using clearly printed medicine cartons that are branded well when dispensing prescriptions, it is clear that medicine is medicine.
By selecting more distinctive packaging, pharmacies can be assured that the medications they are dispensing to customers are clearly distinguishable from other boxed goods. Printing the word ‘Prescription’ on a carton, while being a seemingly obvious inclusion, can often be overlooked by packaging providers; yet it is an inclusion that can help patients keep their vital medications in check.
To view our full range of ProBox® Pharmacy printed cartons please click here. Got a design of your own that you'd like printing? Give us a call on +44 (0)1785 250 123 so we can discuss your Custom Print requirements.