Bespoke Printed Pharmacy Labels Improve Service Awareness

Posted in: Case Studies 6th April 2023

Background:

In the run up to flu season, pharmacies and chemists run promotions to inform their patients and customers that their business offers flu vaccinations. This is a vital service to ensure that the population is immunised against influenza. Flu vaccinations are often run by local GP practices, but most people aren’t aware that they could book their vaccinations with their nearest pharmacy or chemist.  And because of this, chemists and pharmacies wanted to ensure that all visitors to their establishment knew they could be vaccinated there.

Problem:

A pharmacist wanted a way in which they could promote their vaccination services to their patients and ensure the message was bold, vibrant and lasting. They found that discussing vaccinations verbally with patients often lead to an ‘I’ll check my calendar at home and book later’ and once the patient left the building, a vaccination booking was never followed up. And banner advertisements in the building were only effective if the patient was visiting the shop for a prolonged period of time, if they were just in and out to collect a prescription they were often missed.

And one day when they were labelling a patients prescription, they had an idea of promoting their vaccination service in the same manner as the labels were bold and would mean that a visual reminder is there when their patients reached their destination and unpacked.

Solution:

This pharmacist got in touch with Valley Northern to see if this was a label we had in stock. We advised that this was not something we had in our catalogue of products at the time, but we could certainly develop a bespoke label for them. They were very delighted with this response and the Valley Northern team got to work on the new labels for them.

After a speedy production process to make sure the labels were shipped out to the pharmacist in time, the blue and white ‘Flu Vaccination Available Here’ labels were created. Although this was a bespoke request, we believed that pharmacists and chemists across the country would benefit from such a vibrant and important label during the flu vaccination season. Making them readily available for whomever wanted to purchase any, they were then added to our website and sales system without a minimum order quantity.  

Results:

The bespoke printed labels were a success. Customers could easily identify which pharmacies offered flu vaccinations and encouraged more patients to book appointments. The pharmacy who originally raised this query with us reported that they were receiving a boost in bookings. They also advised that they had received positive feedback from customers who appreciated the clear and informative labels as it was a great reminder to book their vaccinations. The labels were easy to read and helped customers make informed decisions about their healthcare.

Conclusion:

The pharmacy chain recognized the importance of promoting their flu vaccination services and standing out from the competition. Working with Valley Northern, they were able to create bespoke printed labels that were informative, eye-catching, and cost-effective.

The success of the labels demonstrates the importance of using creative solutions to promote public health initiatives and encourage people to take care of their health. Due to this success, Valley Northern decided to make their Flu Vaccination labels a permanent product in their Status® label range. You can shop this Flu Vaccination Label on our website today!